4 Reasons Advertisers Prefer Custom Signs In The Internet Age’
In the Internet Age, online ads can be a useful advertising tool, but custom signs still reign supreme as the most influential and cost-effective marketing medium in Carrollton, TX.
Read on to learn 4 reasons advertisers prefer custom signs over online ads, or call (972)-428-3200 to speak directly with a custom sign designer in Carrollton, TX.
1. Custom Signs Are More Cost-Effective Than Online Ads
Online ads can be quite pricey. According to a 2021 report by Wordstream, the average cost per mille (CPM) for Facebook ads is around $10, and the average CPM for Instagram promotions floats between $5 and $6.
In contrast, according to a seminal Media-Asset Value Comparison conducted by 3M manufacturers, the average CPM for outdoor custom signs is only $3.56.
What’s more, this comparison does not take into account the longevity of custom signs, which can continue generating thousands of daily impressions for years after the initial purchase.
2. Custom Signs Are Unskippable And Unblockable
What if your intended target audience could press a button and make your custom signs disappear from view? Would you still invest in these advertising tools?
According to research from Statista, in the last quarter of 2019, there were more than 763-million adblock users around the world. In the United States, 38.8% of internet users said they used adblockers, which means that if you’re investing in online ads, more than a third of your local target audience may never see them!
But ad-blockers can’t hide your custom signs, nor can viewers choose to “skip” your marketing messages, which helps to explain why traditional on-premise advertising still reigns supreme in the Internet Age.
3. Custom Signs Are Enriching And Informative, Never Invasive
Whereas custom signs are typically designed to improve the customer experience, helping them find what they want, providing useful information or products and services, or saving money on products they intend to buy, some digital ads can be annoying and invasive.
If you’ve ever visited a website and found it difficult to navigate due to unrelenting pop-ups and overlay ads, you know how frustrating and ineffective they can be. Instead of taking the time to read each pop-up message, you focus on closing them as quickly as possible so you can get on with what you’re trying to do. It’s the online equivalent of a business owner erecting custom signs in front of you as you try to walk down the sidewalk or aisle!
As such, custom signs are more likely to promote positive feelings about the brand, whereas invasive overlays and pop-up ads often do the opposite!
4. Custom Signs Are Long-Lasting, With Few Recurring Costs
Whereas online ads only stay up for as long as you continue to “feed the meter,” custom signs are one-time purchases that quickly pay for themselves, then continue to pay off for years to come.
Get A Free Quote On Custom Sign Design In Carrollton, TX
To start a free consultation and get a free quote on any custom sign, you can call (972)-428-3200 or fill out our quick-and-easy contact form to request a callback at your convenience.
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