Do Floor Graphics Really Work For Businesses In Carrollton, TX?

Do Floor Graphics Really Work for Businesses in Carrollton, TX?

Do floor graphics really work? Yes! But you don’t need to take our word for it—today’s post reviews peer-reviewed research on the effectiveness of floor graphics, then explains how easy it is to order any custom set in Carrollton, TX.

Read on or call (972)-428-3200 to speak directly with a floor graphics designed specialist in Carrollton.

Research Review: Do Floor Graphics Really Work In Carrollton, TX?

Do floor graphics really work? In a word, yes!

In fact, the effectiveness of floor graphics for safety messaging, sales promotions, and wayfinding is borne out by numerous studies, including:

  • A study by the Centre for Advanced Retail & Technology, which determined that custom floor graphic promotions increased product sales by 17.2%. Moreover, evidencing the effect floor graphics can have on foot traffic, researchers found that the number of shoppers who stopped in product areas marked by floor graphics increased by 280%.
  • A study by the Point of Purchase Advertising Institute (POPAI), which revealed that nearly two-thirds (64%) of shoppers stopped and engaged with product displays when floor graphics were present.
  • A new study published by the Interdisciplinary Journal of Signage and Wayfinding, which found that custom floor graphics increased the rate of hand washing, compliance with social distancing policies, and masking compliance

Clearly, floor graphics are an effective option for any form of messaging or behavioral modification. But why? In his 2008 article, “The Psychology of the Floor,” Dr. Joseph King, professor at Radford University, posited that floor graphics may be so effective in part because humans are hard-wired to “periodically reorient themselves by looking down at the floor or ground,” where your brand messages await!

Whatever the underlying reason, there’s no denying the effectiveness of floor graphic advertising, and we can help you unlock this powerful promotional tool.

Create Any Custom Floor Graphic In Carrollton, TX

Creating high-impact floor graphics isn’t always easy, but our experts make it so! We support you every step of the way, from the initial creative ideation to the final installation, and it all starts with a free floor graphic consultation.

We begin with a needs assessment, during which we will create a shortlist of material and product recommendations based on your budget and goals (e.g. wayfinding, COVID-19 safety, marketing, promotional content, etc), and help you determine the best specifications for your floor graphics.

After you’ve made your picks, it’s time to bring your floor graphic design to life. Whether you’ve got artwork in-hand or you need to create something from scratch, our collaboration design process is fun and easy, and it’s earned us dozens of 5-star reviews.

Once you’ve finalized the design, we print your floor graphics and provide complete installation support. Our process is quick and easy, empowered by cutting-edge printing and graphics technology, and designed to minimize delays and miscommunications by allowing you to manage the entire team from a single point of contact.

Free Quote On Custom Floor Graphic Orders In Carrollton, TX

SignCraft and Graphics is a leading provider of custom floor graphics throughout Farmers Branch, Coppell, Irving, Flower Mound, Little Elm, the Colony, Addison, and all the surrounding communities of Carrollton, TX.

Not a Carrollton local? Not a problem. As members of the Signworld business partner alliance, we also service customers throughout the United States.

To get a free quote on any custom floor graphics order, call (972)-428-3200 or request a consultation online.

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