Post & Panel Signs: Impress For Less At Roadside In Carrollton, TX
Today’s post reviews research on the importance of roadside visibility, then explains what makes post & panel signs one of the most cost-effective options for roadside promotion in Carrollton, TX.
Read on to learn more, or call (972)-428-3200 to speak directly with a post & panel sign specialist in your area.
Roadside Visibility Can Make Or Break Your Business In Carrollton, TX
More than 1 in 5 businesses fail in the first year, according to Bureau of Labor statistics, and many of these closures can be traced back to poor roadside visibility.
According to the American Shopper Study, more than 60% of US consumers have reportedly driven by a store they intended to visit because the business was not visible from the roadside, and its signage was either too small or not clear enough for passing drivers to read safely.
This wayfinding failure represents more than a missed sales opportunity; since the consumer was actively seeking the business, it means the owner already paid for the lead!
Don’t let your lack of roadside visibility hurt your bottom line and squander sales from consumers you paid to convert. Post & panel signs are an easy, cost-effective sign solution for businesses who need to crank up their conspicuity to impress passing drivers and improve wayfinding outcomes.
Impress For Less At Roadside With Custom Post & Panel Signs
Post & panel signs allow you to display custom messaging and brand materials from entirely new angles of approach, which can have a big impact on business.
In one study titled “The Economic Value of On-Premise Signs,” researchers noted that the addition of a single post & panel sign boosted sales revenues by more than 15%!
And post & panel signs are not only impactful; they’re inexpensive, too. They are less expensive than primary storefront signs, such as channel letters, and they might even be the most cost-effective roadside promotional tool on the market, costing less than monument signs or pylon signs, which are essentially fancier post & panel signs “encased in brick, stone or material architecturally compatible with the main building or structure on the property” (“Sign Regulations,” City of Carrollton).
Compared to other affordable roadside signs, such as A-frames and flags, post & panel signs are much larger, which gives business owners more sign face to work with, and makes it possible to advertise safely to drivers passing at high speeds. In Carrollton, TX, lots less than 2 acres are allowed post & panel sign areas up to 16 square feet in size, whereas lots larger than 2 acres are allowed post & panel sign areas up to 32 square feet.
However, one of the main advantages of post & panel signs is their height, as post & panel signs can be mounted up to 8 feet tall for lots less than 2 acres, and up to 12 feet tall for lots greater than 2 acres. This makes them much less likely to be obstructed by passing pedestrians and vehicles, so your roadside promotions are always visible, and your silent salespeople never stop working!
Order Custom Post & Panel Signs In Carrollton, TX
SignCraft & Graphics carries all of the most popular types of post & pylon signs, including:
Single and double-post & panel signs in any shape, color, or cut.
Aluminum post & panel signs with digitally printed vinyl graphics and single or double U-channel posts.
Deluxe pylon signs, which encase post & panel sign structures in on-brand, architecturally compatible materials.
To get a free quote on your custom post & panel sign order, you can call (972)-428-3200 or request a consultation online.
References
Rexhausen, J., Hildebrandt, H., & Auffrey, C. (2012). The economic value of on-premise signage. University of Cincinnati.
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