Research Reveals Cost-effectiveness Of Vehicle Fleet Graphic Advertising In Carrollton, TX
There’s a huge body of research supporting the cost-effectiveness of vehicle fleet graphic advertising. Today’s post digs into some of these key findings, then explains where to find free vehicle graphic quotes in Carrollton, Texas.
Vehicle Fleet Graphics Reach Millions Of Carrollton, Texas Drivers
According to Statista research, there were more than 17-million licensed drivers on the roads in Texas in 2018, and that number has only continued to climb in the two years since that figure was reported.
By installing vehicle fleet graphics, you turn every delivery, cross-town commute, and service call into a valuable opportunity to get your message in front of this massive audience.
And that’s not just marketing hyperbole—consider these stats from research by 3M Manufacturing:
- A single intra-city truck with vehicle fleet graphics can generate up to 16-million impressions in a single year, which is just under the total number of drivers reported in Texas in 2018!
- 97% of survey respondents indicated that they remembered the details of vehicle fleet graphic advertisements
- 98% of survey respondents indicated that the ads “created a positive image of the advertiser”
- 96% of survey respondents indicated than fleet graphics “had more impact than billboards”
How Research Shows Vehicle Fleet Graphics Greatly Enhance Visibility?
A 2009 report by the U.S. Department of Homeland Security looked at different strategies to increase the visibility and conspicuity of emergency vehicles in order to increase first-responder safety. Recognizing the empirically proven visibility-enhancing value of vehicle fleet graphics, researchers suggested installing custom retro-reflective wraps as a primary safety intervention, second only to the use of flashing emergency lights.
If vehicle fleet graphics are good enough to keep our first responders safe, they’re certainly up to the task of getting your marketing message across.
Vehicle Fleet Graphics Are #1 Cost-effective Marketing Medium
A three-month study by 3M Manufacturing in San Francisco revealed that vehicle fleet graphics offered unbeatable advertising value compared to most other media assets.
The study measured the cost of generating 1000 impressions—here’s how some different media assets measured up:
- Television commercials cost $23.70 per 1000 impressions
- Magazine ads cost $21.46 per 1000 impressions
- Newspaper ads cost $19.70 per 1000 impressions
- Radio ads cost $7.75 per 1000 impressions
- Outdoor advertising (i.e. signage) cost $3.56 per 1000 impressions
- Vehicle fleet graphics cost $0.48 per 1000 impressions
Compared to television ads—what most business owners mistakenly perceived as “premium advertising”—vehicle fleet graphics are about 50-times more cost-effective.
Free Quote On Vehicle Fleet Graphics In Carrollton, TX
Call 972-428-3200 or visit the SignCraft and Graphics website to book a sign consultation with a member of our team and get yourself a free quote on custom vehicle fleet graphics.Back