Sign Design Tips: Reverse-Engineering Successful Commercial Signs Near Me
If you’re trying to find commercial sign design tips, don’t look in textbooks—look in Texas! The same design principles that worked for your competition in Carrollton can work for you.
Today’s post showcases some recent commercial sign success stories in Carrollton, TX, then reverse-engineers some of their most impactful design choices to help you get the best results on your next custom order.
Read on to learn more, or call (972)-428-3200 to speak directly with a commercial sign specialist near you.
Lessons Learned From Commercial Signs Near Me
Convey The Essence Of Your Brand With Custom Commercial Signs
There’s an old saying in neuroscience: “neurons that fire together wire together.” In other words, the more ways we can send signals to our brain conveying a certain emotion or meaning, the stronger the connection becomes, which makes it easier to code and assimilate this information
For the purposes of commercial sign design, this means we can make stronger impressions on the minds of our viewers by finding ways to send the same “signals” in different ways. To help explain this approach, let’s reverse-engineer a recent project our team completed for Nissan:
Find more commercial sign options like this in our pylon sign gallery.
In this case, the logo/brand name itself does a lot of the legwork, since Nissan is a well-known company with a reputation for modern innovation and engineering excellence in the automotive space. However, to drive home this quality association, we specifically chose materials and designed the structure in a way that resembles sleek, modern, precisely-engineered metal parts you’d expect to find at a Nissan dealership. Thus, when a potential customer sees this sign, they get multiple cues—materials, construction, colors, and brand name—all conveying Nissan’s quality and characters.
The same can be seen here, with this monument sign design for Precision Medical Products, which features a techy, Tron-like color palette and crosshair symbol to convey the essence of this brand in multiple ways at once:
Boost Commercial Sign Visibility And Brand Authority With Channel Letters
Channel letters are used by some of America’s biggest brands because they look great and get results. If you want your business associated with the cream of the crop, they’re a great choice for your commercial sign system. Check out these recent channel letter orders completed in Flower Mound, TX:
You can find more channel letter commercial signs like this in our gallery.
Channel signs are backed by the research, too. In one study sponsored by the United States Sign Council Foundation (USSCF), researchers demonstrated that channel letters have “40 to 60 percent greater visibility than externally illuminated signs in a controlled test track environment” (Garvey, 2008, p. 1).
What’s more, in their follow-up study, Garvey et al. found that when channel letters were used at an animal medical hospital, the sign could be read 2.36 times further away than the control, which gave drivers almost 4 extra seconds to take in the brand message when driving at speeds of 35mph.
To learn more about this popular commercial sign style and get a free quote on any design, get in touch with our team.
Order Commercial Signs Near Me: Get Great Results In Carrollton, TX
Call (972)-428-3200 or fill out our online contact form to request a consultation with a member of our team in Carrollton, TX.
Garvey, P. M., Pietrucha, M., & Cruzado, I. (2008). The effects of internally illuminated on-premise sign brightness on nighttime sign visibility and traffic safety (No. PSU 2008-02). Thomas D. Larson Pennsylvania Transportation Institute, Pennsylvania State University.Back