Sign Psychology: Best Practices For Graphic Designs In Carrollton, TX
Today’s post reviews key findings from two seminal studies on the psychology of marketing to help you optimize the graphic designs for your on-premise advertising system.
Read on to learn how best to approach graphic design for indoor and outdoor signs, or call (972)-428-3200 to speak directly with a graphic design specialist in Carrollton, TX.
Graphic Design Guide: The Power Of Repetition For Indoor Sign Systems
When creating indoor signage, the world is your oyster! Granted, there are still some graphic design best practices that you should consider to maximize your signs’ conspicuity, brand recall, and conversion power, but because they’re indoors, you don’t have to worry about differentiating yourself from the competition.
Indeed, where novelty is the name of the game outdoors, helping your signs to stand out from their neighbors’, indoor sign systems work best with a bit of repetition.
According to a comprehensive meta-analysis of marketing research by the Journal of Advertising, “multiple exposures to an advertisement increase consumer awareness of the advertising message and facilitate consumer processing of the included information” (Schmidt & Eisend, 2015, p. 415). In other words, repetition is the mother of learning—the more in-store audiences are exposed to your brand logo and promotional materials, the more likely they are to spot and internalize those messages.
Thus, it is generally recommended that you include your logo, company colors, and message—be it the brand’s slogan or the details of a limited-time offer—on multiple signs. But that doesn’t mean your sign system should be made up of carbon copies, either. If your in-store audiences read two or more identical signs, they’ll start tuning out any others they encounter.
With the help of our graphic design team, you can get the best of both worlds, harnessing all the promotional power of advertising repetition, without boring your audience with multiple exposures to identical signs. Sometimes pairing the same message with new graphics, colors, or sign styles is all it takes.
Graphic Design Guide: Create The Experience Of Novelty For Outdoor Signs
While repetition works wonders indoors, when it comes to storefront advertising, novelty is the name of the game. According to Frontiers in Psychology, novel graphic designs are critical for “breaking through the advertising clutter in a competitive media marketplace,” which is exactly how we’d describe Carrollton’s competitive signscape (Zhou et al., 2018, p. 471).
Novelty is a daunting word—some people like to say “there’s nothing new under the sun”—but creating one-of-a-kind graphic designs is easy with our team by your side.
Get A Free Quote On A Custom Graphic Design In Carrollton, TX
We’ve helped dozens of local businesses create high-performance graphic designs in Carrollton and the surrounding communities, and we can do the same for you. You can find some of our graphic designs on display on our Gallery page, or call (972)-428-3200 to start a free consultation straight away.
Schmidt, S. & Eisend, M. (2015). Advertising repetition: A meta-analysis on effective frequency in advertising. Journal of Advertising, 44(4), 415-428.
Zhou, S., Yin, Y., Yu, T., Stupple, E., & Luo, J. (2018). Exploring the experience of novelty when viewing creative adverts: An ERP study. Frontiers in Psychology, 9, 471.Back