“What Signs Work Best?”

Unfortunately, there is no easy answer to such a broad question, even if we narrow it down to one of the four basic functions of signage: advertising. Every sign does something different, and they each shine in the right circumstances. But there is a sign that’s best for your specific business and advertising goal, and our sign fabricators can help you find it.

Read on to learn what our sign fabricators recommend for mobile businesses and start-ups, or call (972)-428-3200 for custom recommendations from a sign fabricator in Carrollton, TX.

What Signs Work Best For Mobile Businesses?

The term “mobile business” refers to any company without a fixed location or which is operating from a vehicle, including:

• Food trucks
• Mobile hair salon or barber shops
• Mobile pet grooming
• Personal trainers / Mobile gyms
• Bookmobiles
• Tutoring services
• Handyman services
• Auto detailing
• Photography
• Junk removal services
• Moving services
• Professional organizers, and more

If you’re a mobile business owner, wraps are an obvious choice for your sign system. In many cases, your vehicle will be your place of business, and it needs signage just like any other. If not, vehicle wraps and graphics are still your best bet for local branding and advertising, and they also increase consumer confidence and security by helping clients identify workers and delivery personnel.

Vehicle graphics give mobile businesses excellent visibility, and they also help consumers identify workers and delivery personnel.

In addition to vehicle wraps and graphics, you’ll need portable, permitless sign solutions that are easy to set up and tear down, so you can create sign systems on the go. Our sign fabricators recommend:

Pop-up counters displaying your custom logo and graphics in high-quality vinyl—easy to store and set up, and able to create extra counter space anywhere

A-frame signs, which set up in seconds and are easy to update with changeable sign faces as menu and product availability changes throughout the day

To get custom recommendations from our sign fabricators, book a free needs assessment using our online contact form.

What Signs Work Best For Start-Ups In Need Of Quick Branding?

If your business is just starting out, it’s important to build brand recognition, authority, and recall before it’s too late. According to the Bureau of Labor statistics, more than 1 in 5 businesses fail within the first year, often because they couldn’t build brand awareness before they exhausted their operating capital.

If you need to build a quality brand image quickly, our sign fabricators recommend:

• Vehicle wraps and graphics, which created a positive image of the advertiser for 98% of viewers and yielded 97% messaging recall in a report by RYP & Becker Group. Compared to static signage, vehicle wraps and graphics take your branding further, getting your messaging in front of new audiences every day, and turning every parking space or morning commute into a valuable promotional opportunity.
• Cost-effective lobby signs, which transform generic lobbies into branded space for more memorable experiences and better brand recall. According to research by the Interdisciplinary Journal of Signage and Wayfinding, most consumers use signs as “inferential cues” to form value judgments about brands, and lobby signs are one of the first things new arrivals see upon entering your place of business (Kellaris & Machleit, 2016).And not all lobby signs need to be big-ticket purchases in order to impress your audience. For example, this budget-friendly lobby sign was made with brushed silver aluminum composite and digitally printed vinyl graphics, which look great and convey the brand’s automotive focus:

Book A Free Consultation With Sign Fabricators In Carrollton, TX

For customized recommendations with your unique business and marketing needs in mind, call (972)-428-3200 or fill out our online contact form to request a consultation.

References

Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).

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