Why Buy Cabinet Signs For Your Business In Carrollton, TX?
Reviewing key findings from major marketing studies, today’s post breaks down the value of cabinet signs for first-time buyers in Carrollton, TX. Read on or call 972-428-3200 for a free quote on custom cabinet signs.
What Are Cabinet Signs?
A cabinet sign is essentially an enclosed box, consisting of a structural frame and lighted face made from a translucent material, usually either plastic or a rigid fabric substrate that stretches tight across the face, like a drum head. The desired graphics are then applied to the sign face using translucent vinyl. Inside the body, LED modules are strategically placed to spread the lighting evenly across the face of your sign, and comply with Carrollton’s Sign Regulations.
Sometimes known as “wall signs” or “box signs,” cabinet signs are versatile, internally illuminated displays that light up your brand’s message, providing tremendous visibility to businesses both day and night.
But don’t let the name fool you; these “box” signs come in all shapes and sizes, from the more traditional rectangular or “cabinet-shaped” styles, to irregular designs, like the iconic signage seen at Firehouse Subs:
Though they’re most often used as architectural signage, placed either atop buildings or affixed to the storefront facade as pictured above, they’re increasingly being used in freestanding and pole-mounted applications. When used in these ways, they may be referred to as monument signs or pylon signs, respectively.
Why Buy Cabinet Signs For Your Business In Carrollton, TX?
These are just a few of the key marketing functions cabinet signs perform for businesses:
- Communicate the business’ location—Cabinet signs play a key role in both wayfinding and “getting the word out” about local businesses, lighting up your location for better visibility by day or by night. For businesses that rely on impulse purchases, or those that serve immediate needs, communicating the location is directly tied to sales—as much as 15-45% of sales, according to the U.S. Small Business Administration.
- Enhance the image of the store or business—According to research by the Interdisciplinary Journal of Signage and Wayfinding, cabinet signs may serve as “inferential cues and basis for thin-slice judgments.” In other words, people will use your signs to form impressions about your brand at-a-glance.Cabinet signs not only help owners project clear, distinctive images for better brand recognition, but also cast brands in a better light, figuratively speaking, putting your logo on par with all the other big names making use of this sign technology, like Old Navy, Home Depot, and Starbucks.
- Boost sales with custom cabinet signs—In The Economic Value of On-Premise Signage, researchers found that pole-mounted cabinet signs nearly doubled the probability of patronage at a local bank (91% increase), compared to the static, non-lighted sign used in the control study.
Free Quote On Custom Cabinet Signs In Carrollton, TX
Call 972-428-3200 or visit the SignCraft and Graphics website to request a free consultation and get a same-day quote on any custom cabinet sign order.
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