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Custom banner signs are already a great investment, being one of the most cost-effective options out there, but you can get even more for your money by finding ways to reuse these versatile advertising tools. Read on to learn 5 ways to use (and reuse) your custom banner signs for even greater...

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Today’s post reviews results from eye tracking studies conducted by the Journal of Retailing and Consumer Services to highlight some of the different ways that indoor signs drive sales for both new and returning customers. Read on to learn some best practices for engaging specific audiences...

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